READ THE ARTICLE, CLEAN YOUR TEETH / Students-generated content
Over the years, consumers have made choices of different brands and their products. Many times, and without thinking about it, they choose the same brand again and again. Whether by tradition or by good results, that mark occupies a position in the mind of the buyer in relation to the products of the other brands. One of it is the brand we’ll talk about, Colgate. A brand that we think that does not needs presentation.
The oral and Dental Care Center is a site created by Colgate, focusing on the different ways to keep your mouth and teeth healthy.
Clearly the channel has a marked inclination to marketing, with information on the products offered by the company, but on the other hand incorporates an important volume of information related to the subject value and a news feed with data relevant.
The separation of common problems related to dental care and some ways to solve them is a simple idea but very direct and easily accessible, which allows the user to tackle the problem instantaneously. The web also makes an excellent use of video as a resource. Keep in mind that the text is not the only way to generate content and the video has become a funny and strong form of communication.
Colgate’s Content Marketing offers multiple short-term possibilities and benefits. Today, customers claim a greater amount of information that they were used to receiving through brochures and catalogues, but now everything has changed and Colgate knows it. Internet is a multimedia media and the user knows it, so it incorporates organically in their daily browsing.
This Colgate’s Content’s Marketing strategy is based on:
– Listen and understand the needs of the user and activate accordingly.
– Use the different tools that give the Internet adequate to the needs of the brand.
– It is good practice to include in the content strategy both updated material daily and information without expiration date (Evergreen Content), to be maintained during the time and to which the user can appeal at any time.
– Including opinions from professionals or referents in the area is a good strategy and more when it is in the area of health
We have visited http://www.colgate.com/es/us/oc/oral-health and the truth is that combines very well all that is both news and products creating a direct link that is seen indirectly. When you visit you do not realize that the sale of products is their purpose but the information, recommendations and articles that generate the world of oral health care. We can also visit his channel on Youtube for more information on video content.
VIDEO EXAMPLES
SOURCES
- The images attached to the articles are screenshots from:
- http://www.colgate.com/es/us/oc/oral-health
- https://www.youtube.com/user/ColgateOralCare
- OTHER SOURCES
- http://romeroads.blogspot.com.es/2009/09/colgate-una-marca-una-estrategia-una.html
- http://www.marketingnews.es/gran-consumo/noticia/1039891028005/promocion-colgate-palmolive-dar.1.html
- https://blog.hubspot.es/marketing/guia-marketing-contenidos
Content is generated by students: Carles Drechsel_Daniel Paez_Gabriel Sánchez_Adrià Tirado