Event marketing isa Promotion tool.It describes developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization. It leverages in-person engagement to connect with customers.
Events can occur online or offline. You can participate in, sponsor or host an event yourself.
The “event” is a “product”.
An event can be described as a public assembly with the purpose of celebration, education, marketing, or meeting.
Events can be classified based on their size, type, and context.
The “event” is a value.
Marketing the Event is the set of strategic activities and processes for creating, communicating, delivering, and exchanging events that have value for customers, clients, partners, and society at the larger.