A brief story of AirBnB success.
Image Source: BBC.com
Airbnb – is a famous example of the “marketplace” e-business model that grew fast. A brief story of speedy success.
Note! Airbnb’s business model considers 2 types of customers Host and Guests.
How does Airbnb use the co-created with customers content in their digital marketing?
Introduction: Through co-creation, companies can access the depth of customer capabilities, knowledge and assets. And furthermore, revenues and profits are shared – together Airbnb and its “hosts” have built a company that was most recently valued at more than $25 billion.