Dr. Vera Petrovna Butkouskaya




Vera Butkouskaya, PhD

Lecturer, Researcher, Consultant 

(Full – Vera Petrovna Butkouskaya)

  • Origin: Minsk, Belarus
  • Current Location: Barcelona area, Spain
  • E-mail:  vera.butkouskaya@gmail.com
  • Website: www.verapetrovna.com
  • Full CV
  • Short CV

International PhD in Entrepreneurship and Management from the Autonomous University of Barcelona (UAB), Spain. MSc in Economy and Marketing and a BA in Engineering and Economy from the Belarusian National Technical University (BNTU), Belarus.

Researcher, lecturer, and business consultant since 2008. During the recent twelve years, she has gotten professional experience at different levels of business market activities, passed from sales and marketing specialist to a business consultant working with international companies. As well, Vera has accumulated teaching accreditations and worked as a lecturer at business and university levels, not least as a lecturer of Marketing and Management subjects. Vera is doing research in the area of Integrated Marketing Communications (IMC), Customer Behaviour, Cross-Cultural Marketing, and Entrepreneurship. The relevance of the topic was confirmed by participation in conferences, grants in Belarus and Spain, and by recent publications in International Journals such as the Journal of Marketing Communications, International Journal of Consumer Behaviour, and Sustainability journal.


  • 2014-2017 – PhD in Entrenership and Management, UAB – Universitat Autònoma de Barcelona, Spain
  • 2010-2011 – MSc in Economy and Marketing, Belarusian National Technical University, Belarus
  • 2005-2010 -BA in Engineering and Economy, Belarusian National Technical University, Belarus
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Teaching Interests:

  • International Marketing
  • Digital Marketing Strategic Marketing /International Marketing /Digital Marketing /Marketing Communications /Marketing Planning
  • Business Administration
  • Human Resource Management /Interpersonal Relationships
  • WebAnalytics
  • E-Commerce

Research interest:

  • Integrated Marketing Communications
  • Strategic Marketing
  • Customer Behavior
  • Media Synergy
  • Big Data
  • Sustainability
  • Follow me on ResearchGate     ORIC IDGoogle Scholar

Areas of professional experience:

  • Business Administration
  • Marketing Planning and Budgeting
  • Digital Marketing:
    • SEO (Search Engine Optimization)
    • Google Adwords / Yandex.Direct
    • SMM (Social Media Marketing)
    • Web analytics and optimization
  • Website Development:
    • Design and Usability
    • Content creation and management

Teaching Experience:

  • 2017-till now – EAE Business School, Barcelona, Spain
  • 2015-till now – Fundació UAB, EUTDH – University School of Tourism and Hotel Management, Spain
  • 2014 – till now – University Autonomous of Barcelona (UAB), Spain
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Professional experience:

  • 2012-till now – Business Consultant
  • 2013-2014 – Deputy Director in Marketing, LLC SushiHouse, Minsk, Belarus
  • 2012-2013 – Deputy Director in Marketing, LLC BelAkvaTreidService, Minsk, Belarus
  • 2011-2012 – Chief Economist, LLC BelAkvaTreidService, Minsk, Belarus
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  • Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M.D.C. (2020). Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context. Sustainability, 12(17), 7159.
  • Butkouskaya, V., Romagosa, F., & Noguera, M. (2020). Obstacles to Sustainable Entrepreneurship Amongst Tourism Students: A Gender Comparison. Sustainability12(5), 1-15.
  • Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2020). Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)Journal of International Consumer Marketing, 1-16.
  • Butkouskaya, Vera Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo (2019) Strategic antecedents and organisational consequences of IMC in different economy types, Journal of Marketing Communications, 1-22,

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  • 2021 – AEMARK2021, Jaen, Spain
  • 2018 – AEMARK2018, Barcelona, Spain
  • 2017 – 22nd International Conference on Corporate and Marketing Communications, CMC2017, Zaragoza, Spain
  • 2016 – AEMARK2016, Leon, Spain


  • 2021 – Fundamental Research Grand from HSE University, Russia
  • 2015 – Grand from La Asociación Española de Marketing Académico y Profesional (AEMARK), Spain
  • 2014 – PIF Grand from UAB, Spain
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