Dr. Vera Petrovna Butkouskaya




Research Experience:

Scientific research; statistical methods; participating in conferences; publishing for academic and practical journals; review for the international peer-revied journals; membership in academic associations; membership in the editorial advisory board; participating in research works contests; research grand application; participation in research teams; leading scientific research teams.

Research interests:

  • Integrated Marketing Communications, Omnichannel Communications, Customer Behaviour, Entrepreneurship, Artificial Intelligence, Sustainability, Inter-Country analysis.

Researcher IDs:

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PhD Thesis       Publications      Conferences      Grands and Awards

Research Projects:

  • 2021 – fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee)


  • 2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
  • 2020 Reviewer for scientific journals


  • 2022 AMA (American Marketing Association), Chicago, Illinois, US
  • 2022 EMAC (European Marketing Association)
  • 2022 AMS (Academy of Marketing Science)
  • 2022 BALAS (The Business Association of Latin American Studies)
  • 2021 EIBA (European International Business Academy)
  • 2015 AEMARK (La Asociación Española de Marketing Académico y Profesional)