Scientific Research, Statistical Methods, Participating in Conferences, Publishing for academic and practical journals, Participating in the contests of Research Works and Grand application, Leading Scientific Research Team.
Research interests:
Integrated Marketing Communications, Digital Media, Customer Behaviour, Entrepreneurship, Digital Transformation, Sustainability, Inter-Country analysis.
Researcher IDs:
Publications:
Butkouskaya, V., & Llonch-Andreu, J. (2021). The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context. Journal of Economics, Finance and Administrative Science. [pre-print]
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing, 33(1), 68-83.
Butkouskaya, V., Llonch-Andreu, J., & Alarcón-Del-Amo, M. D. C. (2021). Strategic antecedents and organisational consequences of IMC in different economy types. Journal of Marketing Communications, 27(2), 115-136.
2021 – fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
Conferences:
2022 – 13th Regional Conference EMAC2022, Kaunas, Lithuania
2022 – 33 Congreso Internacional de Marketing AEMARK 2022, Valencia, Spain
2022 – 40th International EBES conference, July, Istambul, Turkey
2022 – BALAS22 International Conference, June, Portugal
2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
2020 Reviewer for scientific journals: Sustainability, JEFAS
AWARDS
2021 Grant for the fundamental research project “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy” as a part of the HSE Graduate School of Business Research Program in 2021-2023 (Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee).
2015 Grant of I Doctoral Colloquium AEMARK (Pamplona, Spain)
