This topic introduces the process of developing a Marketing Plan, from the definition of the mission of the company to the control and monitoring of the objectives. The planning is exposed as from its vision in the long term, as from the activities to be developed in the next year.
The basis of Marketing Strategy. This topic introduces the concept of strategic marketing, both from its philosophical vision and from its methodological process as an element that helps organizations to monitor the market and the environment to anticipate future changes.
