SMP /Lesson 1/ The basis of Marketing Strategy
The basis of Marketing Strategy. This topic introduces the concept of strategic marketing, both from its philosophical vision and from its methodological process as an element that helps organizations to monitor the market and the environment to anticipate future changes.
Content
- 1.Marketing Philosophy
- 2.Strategic Marketing
- 3.Market Research
Materials
Class Notes
Lesson_1-_Notes printing available
Lesson 1 Full PDF
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