Resources Archives - Page 8 of 13 - Dr Vera Petrovna Butkouskaya

Content Sales Plan Design International vs. Global Marketing Market attractiveness Country selection matrix Process of entry Class materials Lesson_7_Sales_Plan_-_Notes final file Related cases Case 10.1 - McDonaldization Coke_and_Pepsi_Learn_to_Compete_in_India

SMP / Lesson 6 / Marketing Mix

November 23, 2017

ByVera Petrovna

Marketing, Uncategorized

Content

Product and Brand Decisions
Pricing
Promotion and Communications
Place (lesson 11)

SMP / Lesson 5 / Objectives and Strategies

November 22, 2017

ByVera Petrovna

Marketing

Content

Positioning
Marketing Directions
Marketing Goals and Objectives
Diversity of Marketing Strategies
Strategic models

MngAcc / Topic 3/ Cost-volume-profit relationships.

November 19, 2017

ByVera Petrovna

Management Accounting

Content

3.1. Costs of an organization’s inputs and output
3.2. Cost and revenue drivers; causality; cost hierarchies
3.3. Break-even point and safety margin
3.4. Cost structures and operating leverage
3.5. Cost management

MngAcc / Topic 4 / ALTERNATIVE COSTING METHODS

November 14, 2017

ByVera Petrovna

Management Accounting

Content

4.1. Absorption Costing
4.2. Variable Costing

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SMP / Lesson 7 / Sales Plan

SMP / Lesson 6 / Marketing Mix

Content

SMP / Lesson 5 / Objectives and Strategies

Content

MngAcc / Topic 3/ Cost-volume-profit relationships.

Content

MngAcc / Topic 4 / ALTERNATIVE COSTING METHODS

Content

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