March 2018

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put that valuable calls-to-action that generate inbound leads. Need I say more? Your blog is probably one of your company’s most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. So, if a reader tells you your blog’s content quality is poor, that comment will probably make you cringe just a little. First, a disclaimer – the entire process of writing a blog post

In recent years the social and technological environment has changed significantly, above all due to the normalization of social networks and the approximation of companies in this environment. One of the trends that have increased is the videos.

The main types of content are the following: content to entertain, educate, inspire or convince, depending on the stage of the funnel your buyer personas are at. Your aim is to provide content for your audience that is exactly right for them at a specific moment in their buyer’s journey – not catering one of these purposes will result in you missing out on potential needs of your audience, which would otherwise have added value to them and helped you build a relationship with them.