Over 3,000 accredited teaching hours across university, business school, vocational, and professional education, including Bachelor’s, Master’s, MBA, doctoral, and professional programs. Experience includes course design and coordination, Bachelor’s program coordination, research project leadership, online and hybrid teaching, and supervision of Bachelor’s, Master’s, and Doctoral theses.
TEACHING AREAS
Marketing Strategy • International Marketing • Marketing Communications • Digital and Omnichannel Marketing • Marketing Research • Consumer Behaviour • Brand and Retail Management • Content Marketing • Web Analytics • Strategic Management • Project Management • Human Resource Management
TEACHING EXPERIENCE
Graduate School of Business, HSE University
- 2021 — Researcher Professor
Research Group and Project Leadership; Bachelor’s, Master’s and Doctoral Thesis Supervisor; teaching international marketing.
Universitat Autònoma de Barcelona (UAB)
- 2026 — Researcher
Research in marketing and emerging technologies, with a cross-cultural perspective and applications in retail, fashion, luxury, and sustainability. - 2017 — Associate Professor (Part-time)
Teaching in marketing and business; course coordination; Bachelor’s and Master’s thesis supervision. - 2014 — Doctoral Researcher
Research in integrated marketing communications, consumer behaviour, communication synergy, and cross-country analysis.
Fundació TecnoCampus Mataró-Maresme (UPF – Pompeu Fabra University)
- 2021 — Researcher
- 2021 — Bachelor’s Program Coordinator
- 2017 — Professor
Teaching in digital marketing and marketing communications, marketing research, brand management, project management, and interpersonal skills; Bachelor’s thesis supervision.
EUNCET Business School (UPC – Universitat Politècnica de Catalunya)
- 2019 — Adjunct Professor
Teaching in human resource management; Bachelor’s thesis supervision.
EAE Business School (UPC – Universitat Politècnica de Catalunya)
- 2017 — Adjunct Professor
Teaching international marketing and sales in MBA and iMBA programs; Master’s thesis supervision.
Fundació Universitat Autònoma de Barcelona (UAB)
- 2016 — Professor
EUTDH – University School of Tourism and Hotel Management; Centre de Formació Professional. Teaching, course coordination, and thesis/project supervision.
Oxbridge Academic Programs, Barcelona
- 2016 — Guest Lecturer
Teaching an intensive course focused on business planning and the fundamentals of international business.
MarketConsult, Minsk
- 2011 — Business Education Instructor
Delivering business seminars and professional training in marketing planning, digital marketing, marketing analytics, and personnel management in the service sector.
Belarusian National Technical University (BNTU), Minsk
- 2010 — Lecturer in Marketing
Conducting marketing seminars for Bachelor’s students and supervising student marketing projects.