Research Experience:
Scientific research, statistical methods, participating in conferences, publishing in academic and practical journals, reviewing for international peer-reviewed journals, membership in academic associations, membership in the editorial advisory board, participating in research work contests, research grand application, participation in research teams, and leading scientific research teams.
Research interests:
- Integrated Marketing Communications, Omnichannel Communications, Customer Behaviour, Entrepreneurship, Artificial Intelligence, Sustainability, and Inter-Country Analysis.
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PhD Thesis Publications Conferences Grands and Awards
Research Projects:
- 2023 Grant the fundamental research «Application of omnichannel marketing for building successful interactions with consumers in the digital economy» (project 2023.001EMPL.VPBUTKOVSKAYA) as a part of the 2023-2025 Research Program, Graduate School of Business, HSE University
- 2021 Grant for the fundamental research “Transformation of Marketing Strategies for Customer-Oriented Business in the Global Digital Economy”(Protocol No.23 dd 22.06.2021 of the HSE GSB Research Committee) as a part of the 2021-2023 Research Program, Graduate School of Business, HSE University
EDITORIAL SERVICES
- 2022 Member of the Editorial Advisory Board JEFAS (Journal of Economic, Finance and Administrative Science)
- 2020 Reviewer for scientific journals (International Journal of Tourism Cities, Journal of Economics, Finance and Administrative Science, Cogent Business & Management, Psychology & Marketing)
MEMBERSHIPS
- 2015-now AEMARK (La Asociación Española de Marketing Académico y Profesional)
- 2022 AMA (American Marketing Association), Chicago, Illinois, US
- 2022 EMAC (European Marketing Association)
- 2022 AMS (Academy of Marketing Science)
- 2022 BALAS (The Business Association of Latin American Studies)
- 2021 EIBA (European International Business Academy