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DM21 – Digital Marketing in Tourism 21

Theoretical Materials and Practical Cases

Continuous evaluation test recuperation http://verapetrovna.com/test-e-marketing/

Final Exam http://verapetrovna.com/final-exam-e-marketing/

🗳 Assignments delivery >> Google Classroom https://classroom.google.com/c/NDI2Mzk1MDg3MTA1?cjc=d5vhfxd

Class Planning>>>

📚 Theoretical Materials

• EM- Topic 1
• EM- Tourism – Topic 2
• EM- Tourism – Topic 3
• Case – Online customer journey
• EM- Tourism – Topic 4
• DM-Tourism – DM Planning
• EM- Tourism – Topic 5
• EM- Tourism – Topic 6

📝 Practical Cases – Individual

• Case 1-Tourism – Content Marketing Strategy
• Case 2 – Marketplaces -ENG

👩‍💻🧑🏻‍💻👨‍💻Team Project

Team Project Full comments>> Digital Marketing — Team Project

• Project – Team Task 1
• Project Team Task 2 – Communication Funnel
• Team Project – Oral presentation – Part 1 – Research  – Delivery in class 27.10.2021
• Team Project – Oral presentation – Part 2 – Optimization – Delivery in class 17.11.2021
• Final Presentation – Delivery in class 01.12.2021
• Project evaluation
  • Oral Presentation – 60%
    • Oral Presentation 1 – Research – Excellent (10), Very good (8-9), Good (6-7), Need to be improved (5)
    • Oral Presentation 2 – Decisions – Excellent (10), Very good (8-9), Good (6-7), Need to be improved (5)
    • Final Presentation – Delivery (correct and on-time), Presenting, Format, and Content – Grade out of 10.
  • Peer-review – 10%
    • feedback on the presentations of others > Download a Template
  • Individual participation – 10%
  • Project Defence – 20%
    • answer the question about the project.

Voting https://www.menti.com/h1qb5zxzks

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