During recent centuries the Marketing theory have passed several stages. Each new stage is the evolution of the previous one and includes the characteristics of both.
Content
Sales Plan Design
International vs. Global Marketing
Market attractiveness
Country selection matrix
Process of entry
Class materials
Lesson_7_Sales_Plan_-_Notes final file
Related cases
Case 10.1 - McDonaldization
Coke_and_Pepsi_Learn_to_Compete_in_India
