Research Proposal
Description:
Aim: to present the Research idea and a Project methodology.
Content:
1. Title — Provide a concise and descriptive title for your research.
2. Main keywords
3. Research idea — Brief Literature review:
- a. Problem statement — What is the topic’s possible practical and research actuality?
- b. Research Gap – Justification of the current research gap.
- c. Research Questions — What is the main question the research aims to answer?
- d. Research model — Dependent and independent variables (impacts), hypothesis (if applied)
- e. Expected Contribution — What are the expected theoretical and practical contributions?
4. Methodology — Brief proposal of the research structure:
- a. Research objective.
- b. Research techniques* – for example, literature review, survey, interview, focus group, content analysis, etc.
- c. Data collection Method — How will the data be collected (survey, experiment, observation)? From primary or secondary sources?
- d. Participants / Sample — Target research group for data collection. Who will be the main respondents of the research (customers/managers)?
- e. Data analysis — How will the data be analyzed? Which software will be applied?
5. Organizational Plan —
- a. Timeline — Provide a timeline for the research project, including key milestones and deadlines.
The use of existing scientific literature is critical. https://scholar.google.com/
Provide some (at least 3-5) quality references* that help to justify the Research idea. Reference format, APA style.
(Example of APA style reference formatting: Butkouskaya, V., Llonch-Andreu, J., & Alarcón-del-Amo, M. D. C. (2021). Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC). Journal of International Consumer Marketing, 33(1), 68-83.)
* How to identify the quality of the research article:
1) it has a significant number of references (the older the article, the more references)
2) it is published in a top journal Q1/Q2 preferred, Q3/Q4 accepted (check on https://www.scimagojr.com/) Q1 – green, Q2 – yellow, Q3 – orange, Q4 – red
